Rising swirls from hookahs and vapes overtake cirrus and cumulus formations above CloudFest 2016, a lifestyle event celebrating the wide world of flavorful inhalation. Inside what might be the world’s largest indoor hookah and vape lounge, enthusiasts savor a weekend of entertainment and tantalizing seasonings for the taste buds and lung buds alike.
CloudFest was a premier Toronto vape and hookah festival that took place in 2016, that had a brand tie-in with The Cloud Lounge: a hookah bar experience.
I took CloudFest on as freelance client and contributed a wide variety of print and digital graphic design work, from pitch deck to event signage, to help achieve business goals. The pitch deck onboarded 65 vendors and 7 brand sponsors for a first-time event.
This project involved learning about the vape and hookah culture to communicate with an emerging audience. This ambitious project involved many design applications to suit a variety of needs while working with existing brand guidelines and a board of decision makers.
