360 Tour Dudes provides realtors and businesses with an embeddable virtual tour. Their service involves going on-location to take 360 degree photos that get stitched together in the application to provide a realistic walk through experience.
Targeting professionals, they wanted a bright and bold logo redesign that embraced the fun of their existing logo concept but appeared more professional and well designed.
We explored several options that communicated the 360 degree aspect, that the product is a web app, that the product involves a structured tour. We also explored bold and exciting options that matched the energy of the founder.
The final design was the bold block option. It combined a bold appearance with the idea that this is an embeddable block to add within a website.
The brand’s original colours were very high chroma which made it jarring to the eye. To maintain the energy but have a more professional appearance we went with a more medium chroma set. These can playfully combine for an energetic look, but also pair with less saturated colours for a more more mature palette
